Geography Lesson: Why Internet Retailers Should Pay Attention to Where Potential Customers Live
While the Internet holds immense promise for reaching retail customers far beyond traditional trading areas, new Wharton research indicates that old world dynamics, such as neighbors sharing word-of-mouth recommendations, can still have powerful effects on Internet sales.

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Bargain shopping sees lucrative return at sale - The Observer Group
+Bargain shopping sees lucrative return at sale John Vorel, a volunteer at the annual St. Mary, Star of the Sea, Guild’s rummage sale knows the true meaning of bargain shopping.

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